Felicia Li-Gaillard

Senior Director – APAC at Couchbase

Speaker

Felicia Li-Gaillard serves as Senior Director, Marketing - APAC at Couchbase. With over 18 years of B2B marketing experience across media agencies, AdTech, and global tech firms, Felicia is a recognized leader and strategist with a long history of marketing leadership and numerous accomplishments.

Formerly the Chief Marketing and Sustainability Officer at Aboitiz Data Innovation (ADI), Felicia transformed the ADI brand, helped ADI expand into new markets, and led GTM strategy for its GenAI solutions. Prior to that, she led APAC marketing for Facebook Gaming and Audience Network at Meta, as well as MoPub at Twitter. She has also built regional marketing functions for high-growth AdTech companies like Eyeota and Integral Ad Science (IAS). Beyond her marketing expertise, Felicia is passionate about AI, data, sustainability, and women empowerment, often moderating discussions at industry events.

Felicia holds a Masters' degree in business from EDHEC Business School and also obtained a certificate in Strategy and Sustainability from IESE Business School.